Have you seen these before?
Quick Response Codes (QR Codes) consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of virtually any kind of data. If you have a mobile device that uses smart technology (IPhone, Android, IPad, etc.) you can download an app that will read these two-dimensional (matrix) codes.
Originally QR codes were designed for the automotive industry to store large amounts of production information. More recently, the system has become popular across any industry type due to accessibility, readability and large storage capacity (compared to standard UPC barcodes). Today its has any number of applications for anyone looking to market to a tech savvy customer without the need for large layout space. If you are interested in creating your own QR code all it takes is a free QR code writer and you can begin placing them on any printable surface.
Check back next week, CMLE will feature a member library who is using this little box in a big way.