Last October, the College of St. Benedict and St. John’s University (CSB/SJU) launched a campaign featuring librarians in Halloween-type costumes sporting the slogan, “Librarians aren’t scary – they’re scary good at research.” So this year, the Marketing Committee was challenged to develop another campaign to promote awareness of Library/Media/Archives to advance a greater recognition of the value of these services appealing to a broader audience. Kathy Parker, Director of Libraries, Media, and Archives at CSB/SJU said, “This specific campaign was designed to help make the librarians more approachable in the eyes of our students –to show them we have a sense of humor and maybe aren’t as stuffy as librarian stereotypes can suggest.”
Eight images were printed as posters and placed throughout campus. The digital versions of these posters have appeared in the CSB/SJU’s social media, including Facebook and Twitter (@csbsjulibraries). In addition, Minnesota Public Radio (MPR) has also featured these funny, targeted posters (link 1, link 2.)
What have/can you do to get people talking about your library?