There are some great ways libraries can utilize Instagram. The New York Public Library is a great leader to look to. They use some really great “hooks” for followers – from posting old book reviews to #bookfacefriday. This is a way that they use to encourage followers to contribute. Users can connect with The New York Public Library and send images to them. You might end up on their Instagram, like these two from Palm Beach County Library!
While having some simple fun is great, Instagram can help you get more patrons in the door for those great events you’re planning! Amy Mollett and Anthony McDonnell, of The London School of Economics and Political Science, have a great blog post about more ways to use Instagram. A couple things they recommend are posting teaser pictures of event posters, or of people getting ready for the events. Let your followers know what’s going on at their local or school library, and encourage them to contribute to the conversation!
Image credit: http://tinyurl.com/nsrltvb, licensed under CC BY-NC-SA 2.0