Millennials are old news, on to Generation Z

“Move over, millennials,” writes Hayley Peterson of Business Insider. “Marketers are beginning to target a new crop of young people… Generation Z.”

Generation Z? They were born after 1990 and surprisingly this makes them the largest generational group in the U.S.

So what keeps Generation Z ticking?

  • Gen Z wants to change the world.
  • Advanced college degrees are less important to them.
  • They are more entrepreneurial than millennials.
  • They are digitally over-connected.
  • They prefer to work independently.

Check out this chart for some of their interests: