I’m not much of a fast food eater (living downwind from a fast food beef processing plant for a few years will put you off it forever!); but I am a BIG fan of net neutrality!! We have run several articles here about the importance of Net Neutrality to libraries. (SPOILER: It’s really important!) Here is a recent one.

So I did laugh out loud when I saw Burger King’s video explaining net neutrality by using Whoppers.

https://www.youtube.com/watch?v=ltzy5vRmN8Q

Watch to see people losing their minds when they realize that paying extra will get Whoppers right now, while people who pay just the standard prices are waiting up to 20 minutes. (I can’t tell you how much I hope these people are actors!) And it really does give a very clear and immediate sense of just what losing Net Neutrality means for consumers of the internet. We may not be able to scream at our internet providers for not giving us decent access to our websites anymore, but oh will we want to do so!!

Is this another example of a big company shamelessly promoting a social issue to raise their corporate profile. Sure, probably.  I’m thinking more about Burger King this week than I have in the last five years. But it’s a cute video, and it does help to explain something that is important to libraries. Are you going to share it with your patrons? I don’t know – it would be great if there were other educational materials.

But as you ponder all the larger issues around it – click on the video, giggle while you watch it, and then get mad as heck and tell your legislators YOUR LIBRARY NEEDS NET NEUTRALITY!!!!! (Details on doing that are here.)