Libraries like books! It’s kind of our main brand identity!
So, if your library had the chance to share books freely with your community members, it might be a good idea to jump on that!
The Evanston Public Library is partnering with Baker and Taylor to share books around their community. They have set up four hot-spots, that provide access only to the B&T website. Books can be freely downloaded there – no library card necessary.
Check out this article excerpt from Tech Soup for Libraries for all the information. (Click here to get the entire article!)
What the Heck Is a Digital Pop-up Library?
by Amy Hooper
“In Evanston, Illinois, four new libraries have appeared. Except that they look nothing like libraries and everything like, well, posters with instructions to access a Wi-Fi hotspot. Because that’s exactly what they are.
“How can a Wi-Fi hotspot anchor a library?” I hear you ask. My thoughts exactly. So I did a little digging and found … not a lot. It seems that these strange but rather clever libraries are still a relatively unknown phenomenon in both the tech and library worlds.
How a Digital Pop-up Library Works
What I did find out is this: Evanston, Illinois, Public Library is one of a dozen or so libraries across the country to offer the public access to digital pop-up libraries. Baker and Taylor, a Follett company, is making this possible through their early adopter program. The pop-up libraries are mobile hotspots that only allow users to access one website: the associated library’s e-book collection. Once users have connected to the hotspot and accessed the website through a URL indicated on a poster, they can download an e-book straight from their browser. While they are reading, users will see a pop-up window where they can enter their contact information if they would like to be contacted about getting a library card. At Evanston Library, digital materials are made available for a week with no fines or fees involved.
Their Purpose
The purpose of a digital pop-up library is to attract new patrons. “We were intrigued to reach people who aren’t using the library for whatever reason,” says Timothy Longo, access services manager at Evanston Public Library. This is reflected by a promotional video on the Baker and Taylor website, which states the aim of the pop-up libraries is to “extend the presence and brand of your library throughout the community.”
Digital pop-up libraries seem to be especially geared to cellphone and tablet users — because like it or not, the world is going mobile. Research shows that 77 percent of Americans now own a smartphone, over double the 35 percent that owned one in 2011. This growth is reflected in almost all age groups and demographics in the U.S. And on top of that, an increasing number of Americans, particularly the younger generation, are getting their news on mobile devices.”