“Move over, millennials,” writes Hayley Peterson of Business Insider. “Marketers are beginning to target a new crop of young people… Generation Z.”

Generation Z? They were born after 1990 and surprisingly this makes them the largest generational group in the U.S.

So what keeps Generation Z ticking?

• Gen Z wants to change the world.
• Advanced college degrees are less important to them.
• They are more entrepreneurial than millennials.
• They are digitally over-connected.
• They prefer to work independently.

Check out this chart for some of their interests:

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