Did you see it? Grand Rapids (Minn) Area Library was highlighted in this week’s ALA Direct newsletter. Kudos to Grand Rapids Area Library and Director, Marcia Anderson, for developing and actively using a branding campaign that highlights their fantastic programs and services. Since 2006, Grand Rapids Area Library has been using the “@ your library” brand to identify upcoming events and offerings at the library. It has been an incredibly successful campaign, with a weekly column in the local newspaper devoted to the @ your library information. Read more here.