We know that social media sites like Instagram can be used to connect with patrons – but do you ever wonder if you’re using your social media sites effectively?  The New York Public Library (NYPL) is here to help you really get some use out of Instagram!  Morgan Holzner, who manages the NYPL’s Instagram account, recently posted, 20 Ways to Make People Fall in Love With Your Instagram. It is based on a presentation she gave at the annual MCN conference in November 2014.  Her final bit of advice?  Be passionate!  “I cannot stress this one enough,” she writes.  “If you run your account with passion, your followers will see this and give it right back to you.”