Meredith Farkas is a faculty librarian at Portland (Oreg) Community College and a lecturer at San Jose State University’s School of Information. She recently did a blog post brimming with ideas about  how to make library end users feel a personal connection with their librarian of choice, and mitigate any fears of using the library. Her examples include academic and public libraries specifically. If terms like “personal librarian service” or “book recommendation ninja”, appeal to you, her post is worth a read. She also talks a bit about the how an Oregon library is humanizing readers’ advisory in a big way by using the My Librarian service.   Read Meredith’s post now at In Practice: High tech, high touch