At least week’s MLA Conference, I had the privilege of presenting with Minnesota School of Business Librarian, Krista Jacobson, on using Pinterest to market your library. This seems to be a topic of interest to a fair number of people as the session was pretty well attended! If you’re interested in using Pinterest to market your library, you may consider viewing our conference handout materials at http://mnlibraryassociation.org/uploads/conf12/handouts/B8.pdf. Here, you’ll get a nice sampling of the topics we covered. We hope to also present on this topic at the LibTech Conference in March, so if Pinterest catches your fancy, be sure to checkout the LibTech Conference program to see if our presentation made the cut! Oh, and between you and me, I’d love to just talk about Pinterest with you too! — Kate Bessey
Tag Archives: Marketing
Grand Rapids Area Library Branding is Featured in ALA Direct
Did you see it? Grand Rapids (Minn) Area Library was highlighted in this week’s ALA Direct newsletter. Kudos to Grand Rapids Area Library and Director, Marcia Anderson, for developing and actively using a branding campaign that highlights their fantastic programs and services. Since 2006, Grand Rapids Area Library has been using the “@ your library” brand to identify upcoming events and offerings at the library. It has been an incredibly successful campaign, with a weekly column in the local newspaper devoted to the @ your library information. Read more here.
Librarians have … FUN?
Check out this great viral YouTube video from the forward thinking faculty and students of the University of Washington’s Information School. This is a silly (and quirky) way of showing off some of the great things library professionals do — while still having fun on the job!
Have you ever created a promotional video like this one? If so, please comment and share your link!