Tag Archives: Food for Thought

Education and Broadband Access

“[Broadband is]… just as important as having electricity and water. It’s really become a core component of the whole business of delivering instruction and also managing school districts.” …This according to TIES Technology Integration Development and Outreach Facilitator, Mary Mehsikomer, in a recent St. Cloud Times article regarding the importance of broadband connectivity in education. The article goes on to explain that parents may have thought that a dial-up connection was enough, but now dial-up connections are not robust enough to handle the type of information that students are required to access online. But, it’s not just at home; some rural schools and colleges are facing the same problem as households. Some district budgets simply cannot afford high-speed connectivity. Due to this difficulty, some schools have now joined forces via the Minnesota Educational Technology Network. The network strives to improve access to broadband in rural areas. It allows for the cooperative purchase of internet access and video services to rural schools and libraries. This network of rural schools and libraries effectively has greater buying power than each institution on its own. A few institutions in the network have even begun the cooperative sharing of servers or IT departments.

In addition to seeking out cooperative arrangements, schools and libraries may also be interested in securing grants to support their technology needs and updates. Locally, a $4,000 grant was received by the Foley School District from the Blandin Foundation’s MIRC Program for the installation of additional wireless units in the schools for school and community use.

At the college-level, there may be even greater need for high-speed connectivity. With the boom in online courses and fully online programs, high-speed connectivity for college students is essential. Vi Bergquist, Chief Information Officer at St. Cloud Community and Technical College, says “Internet access has gotten so vitally important for college students. It’s almost a must.” Bergquist goes on to explain that there’s often an assumption (especially at larger metropolitan campuses) that all students will have a device and access to high-speed connectivity — but that’s a dangerous assumption. Bergquist explains that there are still students that don’t have this access, and students that simply don’t understand the technical requirements for taking online courses.

With demand will ultimately come greater access to connectivity and high-speed providers. James Koenig, Director of IT Services at the College of St. Benedict and St. John’s University, explained that already “…there’s enough [provider] competition in the area that we can buy from a local provider”. This is certainly a move in the right direction!

Newspapers in the Digital Era

A recent study, from the PEW Research Center’s Project for Excellence in Journalism, has uncovered some interesting data regarding the newspaper industry. This study involved not only review of proprietary data from individual newspapers, but also in-depth interviews with over a dozen major media companies. Overall, the study found that only slow progress is being made as newspapers begin to move into the digital future – though there are some success stories worth review.

Currently, newspapers continue to only put a small effort into new digital revenues and tactics and trends show that newspapers are continuing to contract – resulting in staff layoffs, a small reduction in the number of U.S. newspapers, and possibly a reduction in print editions – from daily editions to select days a week.

In all, 38 newspapers from six different companies were involved in the study. On average it was found that newspapers are losing print advertising dollars at seven times the rate that they are growing digital ad revenue in the last full fiscal year. Some of these newspapers are even seeing their digital revenue fall by up to 37% in the last year. Even with major setbacks like these, there are some success stories. One newspaper, in particular, saw digital ad revenue grow by 63% and print grow 8%.

Many of the “success stories” are utilizing new strategies for growing their business including “smart” or targeted marketing based on customer’s online behavior,  advertising on mobile devices, holding events, offering consultation, or selling business products.

The data is showing that the newspapers that are showing some positive numbers are taking some huge risks. One media executive speculated that when undertaking a major overhaul for the digital era, that the newspaper has a 90% risk of failure and only a 10% chance of success. Even with such a risk, it is likely inevitable that newspapers will have to adapt to the digital environment – or fail. The research shows that though newspapers have increased subscription costs, their overall revenue is still down by more than 40% in the last decade. Scary numbers, indeed! To read more about this study, visit http://www.journalism.org/node/28629.

Using Tablets for News

Pew Research Center reports that tablets are one of the fastest growing technologies ever. Though the iPad has only been available for a year and a half, already 11 percent of American adults report that they own an iPad. The publishing industry, sensing a huge opportunity in this new market, has begun pumping out apps to support the reading preferences and interests of this quickly growing market. Of the 11 percent of adults that own an iPad, roughly 53 percent say that they use the device every day to get their news. A full 79 percent of tablet users claim that they are now using the tablet for their news rather than using a desktop or laptop. Another interesting statistic is that 41 percent of iPad users say they enjoy reading books about the same in both print and on the tablet. Interested in finding out more? Check out Pew Research Center’s Infographic!

Minnesota Broadband Statistics

A recent study conducted by the non-profit organization, Connect Minnesota, found that more than a quarter of Minnesotans still do not have broadband in their homes. One of the top two reasons cited for not having broadband in the home is fairly obvious – cost. Of those without broadband in their homes, 18% reported that they do not have broadband due to cost. However, the most popular reason reported by 29% of those without broadband in their homes is that “…there isn’t content relevant to them on the Internet”.  

Wow, that statistic really shocked me! I can’t imagine someone believing that the Internet contains nothing relevant to them! If you’re surprised by this too, and want to learn more, start by checking out today’s article from MPR, then be sure to follow the article’s links!

Image by: Sean MacEntee

Online News Sources on the Rise

It will likely come as no surprise that the latest PEW Research Center publication, titled State of the News Media, that news accessed online is the only type of news source that is on the rise. As you’ll see from the graph embedded in the brief article, all other sources of news have actually declined. Traditional news sources experiencing a decline in use include cable television, magazines, audio, newspapers, and local TV.

Image: http://www.flickr.com/photos/canadian/197440773/ by hellomike