Dear Colleagues,

The RSS Marketing and Public Relations for Reference Services Committee needs your help! Last semester we conducted a survey where we asked participants to share their thoughts about their challenges in marketing reference services. Results indicate most libraries struggle to communicate the impact of their reference services and need more assistance in doing targeted marketing a well as reaching new populations. When asked about preferred format, the overwhelming majority of participants indicated they would prefer toolkit-type materials they can adapt for their own institutions and we are in the process of developing a prototype utilizing a Google Folders approach in order to keep things as simple and streamlined as possible and ensure ease of updating.

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