Stakeholders are the lifeblood of a library. They are our audience and our supporters. We need to keep them happy, and to give them all the materials and services they want and need. We need to justify our expenditures and our existence to them.
In short: Stakeholders are a big deal.
But who are they? How do we find them? Could they be labeled (maybe with a nice bar code) so we can be sure we are there for them?? (Short answer: No. That would be way too easy!)
Identify Stakeholders
Identification is both a challenge, and the easiest part of it all. Sit down at your desk, or with your colleagues, and make a list of the first people you can think of who are important to your library – who have a stake in it.
Pretty easy, right? Sophomores, tiny kids and their parents. Provosts and Mayors. Doctors, prisoners, soccer moms. Essentially it’s the people in your neighborhood.
Continue reading Identifying Stakeholders (Advocacy Series #2)