Category Archives: Special

Academic, General, Public, School Media Specialist, Special

Newspapers in the Digital Era

A recent study, from the PEW Research Center’s Project for Excellence in Journalism, has uncovered some interesting data regarding the newspaper industry. This study involved not only review of proprietary data from individual newspapers, but also in-depth interviews with over a dozen major media companies. Overall, the study found that only slow progress is being made as newspapers begin to move into the digital future – though there are some success stories worth review.

Currently, newspapers continue to only put a small effort into new digital revenues and tactics and trends show that newspapers are continuing to contract – resulting in staff layoffs, a small reduction in the number of U.S. newspapers, and possibly a reduction in print editions – from daily editions to select days a week.

In all, 38 newspapers from six different companies were involved in the study. On average it was found that newspapers are losing print advertising dollars at seven times the rate that they are growing digital ad revenue in the last full fiscal year. Some of these newspapers are even seeing their digital revenue fall by up to 37% in the last year. Even with major setbacks like these, there are some success stories. One newspaper, in particular, saw digital ad revenue grow by 63% and print grow 8%.

Many of the “success stories” are utilizing new strategies for growing their business including “smart” or targeted marketing based on customer’s online behavior,  advertising on mobile devices, holding events, offering consultation, or selling business products.

The data is showing that the newspapers that are showing some positive numbers are taking some huge risks. One media executive speculated that when undertaking a major overhaul for the digital era, that the newspaper has a 90% risk of failure and only a 10% chance of success. Even with such a risk, it is likely inevitable that newspapers will have to adapt to the digital environment – or fail. The research shows that though newspapers have increased subscription costs, their overall revenue is still down by more than 40% in the last decade. Scary numbers, indeed! To read more about this study, visit http://www.journalism.org/node/28629.

Academic, General, Public, School Media Specialist, Special

Finalists Named for the 24th Annual Minnesota Book Awards

The Friends of the St. Paul Public Library have announced the finalists for the 24th annual Minnesota Book Awards! To see a list of all the finalists by category, please visit http://www.thefriends.org/programs/mnbookawards/mba_author_news.html#24thfinalists. The categories include: Children’s Literature, General Nonfiction, Genre Fiction, Memoir & Creative Nonfiction, Minnesota, Novel & Short Story, Poetry, and Young People’s Literature.

 Also of note, the 24th Annual Minnesota Book Awards Gala, when the winners will be announced, will be held on Saturday, April 14th. Visit the main Minnesota Book Awards site http://www.thefriends.org/programs/mnbookawards.html for additional information and resources.

Keep your eyes peeled for another blog post from us during the month of March about how you can play a part in selecting the Readers’ Choice Award winner!

Academic, General, Public, School Media Specialist, Special

TIES Conference Recap: A CMLE Scholarship

The following was submitted by a CMLE Scholarship recipient. 

Submitted by: Holly Pringle, Becker High School

 For a first-timer at the TIES conference, overwhelming isn’t a strong enough word.  I spent two and a half days taking in knowledge, meeting new people, commiserating about iOS devices, talking with vendors, and realizing how much I’ve learned about technology in my first three months as a media specialist…..and how very, very, very much I don’t know yet.

 The theme of the conference was “It’s Personal!  Transforming Pedagogy with Technology”, and transformative it was!  Sessions were offered for a plethora of needs & interests, and my only disappointment was that there were so many concurrent sessions, I had to choose not to see some sessions that looked like they’d be great. I hope the whole technology integration team from my school can join me next year and we can divide & conquer to get even more out of the many sessions offered, because each session offers something, even if it’s a little something, that can come back to our district and make an impact.

Working in an “Apple” district made me interested to talk with the folks from Apple regarding mega-management of iPads/iPods and iOS devices in general, which is something that we’re constantly trying to learn more about.  Evidently, many folks around here are trying to get some of the same questions answered, and it showed me that in Becker we’re going about things in the right way.  I also had the chance to see how other districts and teachers are using iPads and iPods in the classrooms for more than just substitution, but for true and deep learning with their kids.  The most eye-opening presentation of the conference for me involved a fourth grade teacher who showed off the kinds of work his kids had accomplished using various technologies.  I was blown away at what we can help kids create with an iPad.

In all, the conference was worthwhile for me on many levels, and I’m so thankful CMLE made it possible for me to attend.

Academic, General, Public, School Media Specialist, Special

Using Tablets for News

Pew Research Center reports that tablets are one of the fastest growing technologies ever. Though the iPad has only been available for a year and a half, already 11 percent of American adults report that they own an iPad. The publishing industry, sensing a huge opportunity in this new market, has begun pumping out apps to support the reading preferences and interests of this quickly growing market. Of the 11 percent of adults that own an iPad, roughly 53 percent say that they use the device every day to get their news. A full 79 percent of tablet users claim that they are now using the tablet for their news rather than using a desktop or laptop. Another interesting statistic is that 41 percent of iPad users say they enjoy reading books about the same in both print and on the tablet. Interested in finding out more? Check out Pew Research Center’s Infographic!

Academic, General, Public, School Media Specialist, Special

Minnesota Broadband Statistics

A recent study conducted by the non-profit organization, Connect Minnesota, found that more than a quarter of Minnesotans still do not have broadband in their homes. One of the top two reasons cited for not having broadband in the home is fairly obvious – cost. Of those without broadband in their homes, 18% reported that they do not have broadband due to cost. However, the most popular reason reported by 29% of those without broadband in their homes is that “…there isn’t content relevant to them on the Internet”.  

Wow, that statistic really shocked me! I can’t imagine someone believing that the Internet contains nothing relevant to them! If you’re surprised by this too, and want to learn more, start by checking out today’s article from MPR, then be sure to follow the article’s links!

Image by: Sean MacEntee